Understanding how people make buying decisions is a key component to any successful pricing strategy. By grasping the concepts of how humans are influenced you can be better equipped to price successfully and increase your profitability.
This webinar will provide a look at behavioral economics, marketing strategy, and customer psychology, and how these principles should be applied to pricing, and will confront the conventional wisdom embodied in the old accounting firm business model, which states the way to success is by leveraging people and hours, or “We sell time.” Attendees will:
Understand the First and Second Law of pricing and how they influence your pricing decisions
- Learn how the anchoring and framing effects influence pricing
- Comprehend what and how people buy
- Learn the importance of price psychology and emotions
Any professional who is interested in being among the leaders in the profession moving away from the old business model of operating a legal firm, while embracing the critical success factors of the knowledge economy, will find this presentation stimulating, dynamic, and thought-provoking.